A Digital Partner in Care & Coaching
Empathy-Driven Coaching for Meaningful Progress
Building a Design System for Growth and Healing with PAIL
The Problem
Coaches and care managers struggle to scale their impact. Traditional coaching tools are fragmented, making it difficult to track progress, personalize support, and maintain long-term engagement. Clients often fall through the cracks without structured accountability, while professionals waste time juggling spreadsheets, manual reminders, and disconnected communication channels.
The Solution
PAIL is a dynamic coaching CRM and member portal designed for outcome-based care management.
For Coaches: The Coaching CRM (Customer Relationship Management) streamlines client tracking, automates workflows, and provides AI-driven insights to enhance engagement. Coaches can easily build structured care plans, monitor progress, and scale their impact without drowning in administrative tasks.
For Members: The Member Portal offers a personalized, interactive experience where clients can set goals, track progress, receive AI-powered guidance, and stay accountable. With built-in journaling, milestone tracking, and expert-curated content, members feel supported every step of the way.
Together, the PAIL ecosystem bridges the gap between structured coaching and real-life application, making progress measurable, engagement seamless, and outcomes more meaningful.
Key Responsibilities
Coaching CRM
A Coaching CRM system is a specialized platform designed to help coaches efficiently manage client relationships, track progress, and streamline their workflow. It provides tools for scheduling, goal setting, communication, progress tracking, and data analysis, ensuring a seamless coaching experience. By automating administrative tasks and offering personalized insights, a coaching CRM enhances engagement, accountability, and results for both coaches and their clients.
Member Portal
A Member Portal is a secure, personalized online space where clients can access their coaching journey, track their progress, and engage with their coach. It offers features such as goal tracking, session notes, messaging, progress reports, and educational resources, empowering members to stay accountable and motivated. Designed for ease of use, the portal enhances the coaching experience by providing structured support, seamless communication, and real-time insights into personal growth.
Member Portal
Brand and Identity
Brand Standards Guide
A brand’s consistency is what builds trust. This guide was created as a living, breathing foundation for PAIL AI’s visual and strategic identity—defining everything from logo structure and color palettes to illustration styles and photography tone. It's not just a rulebook; it's a toolkit that empowers teams to build cohesively while evolving creatively. With this guide, PAIL AI can grow confidently across platforms without ever losing its essence.
Marketing
Lead UX/UI and Marketing Designer for art direction,
content, and template building
Each of are marketing segments comes with a strategy calendar with content and date on when to post.
Social Media Strategy & ROI-Driven Campaigns
Every social media campaign is crafted with intention—designed to drive engagement, reinforce brand identity, and convert participation into tangible business results. By aligning content with behavioral psychology and thoughtful design, we create posts that don’t just capture attention—they inspire action. Our coach-driven insights personalize the experience, ensuring every interaction feels meaningful and drives measurable ROI.
Apply It To Social Media Channels
Email Campaigns
Designing an effective email campaign is more than just sending messages—it’s about inspiring action, fostering engagement, and creating a seamless brand experience.
For PAIL AI, our approach blends strategic storytelling, thoughtful UX, and dynamic visuals to keep users motivated and connected.
Campaigns
Member Marketing Communications
